The History of 710: What Is Oil Day and Why Does It Matter?

710 Day Explained: Where It Came From and Why Concentrate Lovers Celebrate It 

If you’ve been around cannabis culture for a while, you know 4/20. But every July 10th, a different kind of celebration takes center stage. Known as 710 Day or Oil Day, this date has become the unofficial holiday of the cannabis concentrate world. The history of 710 is shorter than you might expect, but its roots run deep in concentrate culture, and it tells a bigger story about how cannabis consumption has evolved. 

Here’s everything you need to know. 

What Does 710 Mean? 

The answer is hiding in plain sight. Flip the number 710 upside down and it spells OIL, a nod to cannabis oil and the concentrates that have taken the cannabis world by storm over the last two decades. 

The term “oil” in this context refers to cannabis extracts: concentrates produced by extracting cannabinoids and terpenes from the plant to create a highly potent product. Think: 

  • Wax
  • Shatter
  • Live resin
  • Live rosin
  • Dabs
  • Budder and badder
  • Terpene sauce 

 

710 is the community’s way of giving all of these products their own dedicated moment, separate from the broader cannabis holiday of 4/20. 

Where Did 710 Come From? A Brief History 

The history of 710 is a little murky, as is the case with many things born out of underground cannabis culture. The most widely cited origin traces back to around 2011, when the term started circulating online in cannabis forums and communities dedicated to dabbing and concentrate use. 

A few key moments helped cement it: 

  • 2011: The term “710” began appearing in online cannabis communities, particularly among dab enthusiasts. Some attribute early usage to a small group of Colorado-based cannabis artists and activists, though no single person has been definitively credited with inventing it.
  • 2013: TaskRok, a hip-hop artist and cannabis advocate, is widely credited with helping push 710 into broader cultural awareness through music and online content. The word spread quickly through cannabis media.
  • 2013 onward: The first organized 710 events and product drops began appearing at dispensaries and events, mirroring how 4/20 had grown into a cultural institution. Brands began releasing limited edition concentrate products specifically for July 10th.
  • Mid-2010s: As legal cannabis markets expanded in states like Colorado, Washington, and California, 710 became a legitimate retail moment. Dispensaries offered concentrate-specific deals, events, and promotions tied to the date.
  • Today: 710 is recognized across the legal cannabis industry as the premier holiday for concentrate culture. It drives some of the highest concentrate sales of the year and has inspired everything from annual festivals to curated product drops. 

Why Concentrates Earned Their Own Holiday 

Flower has 4/20. Concentrates have 7/10. The distinction makes sense when you consider how different these two product categories really are. 

Cannabis concentrates represent a significant leap in potency and technology compared to traditional flower. With THC content often ranging from 55% to 80% or higher, concentrates deliver a faster, more intense experience. They also represent a newer chapter in cannabis’s story, one defined by innovation in extraction science, product diversity, and consumer sophistication. 

The community that formed around dab culture in the early 2010s was passionate, niche, and proud of what made concentrates unique. 710 gave that community a holiday to call their own. 

The Different Types of Concentrates Worth Knowing 

If you’re new to concentrates, 710 is a great time to get familiar with the options. Here’s a quick breakdown of what you’ll typically find: 

  • Shatter: Glass-like, amber-colored, one of the cleanest concentrate forms
  • Wax: Dense and opaque, golden in color, easy to work with
  • Live Resin: Made from freshly frozen cannabis, preserving more terpenes for a richer flavor
  • Live Rosin: Solventless, pressed from fresh frozen flower–considered the premium option for flavor-forward consumers
  • Badder/Budder: Whipped to a smooth, creamy consistency–beginner friendly and flavorful
  • Terpene Sauce: High-terpene extract with a liquid, saucy consistency–intense flavor and aroma
  • Dabs: The broad term for concentrates consumed via a heated nail on a dab rig 

 

Each one offers a slightly different experience in terms of flavor, potency, and method of consumption. The best way to figure out which one is right for you? Talk to someone who knows the menu. 

How to Celebrate 710 Day 

You don’t need to be a seasoned dab enthusiast to participate. 710 is a great opportunity to: 

  • Try concentrates for the first time with guidance from a knowledgeable budtender
  • Explore a new format if you usually stick to flower or edibles
  • Stock up on your favorites…dispensaries often run concentrate-specific deals around July 10th
  • Learn about extraction methods and what makes live rosin different from BHO 

 

If you’ve been concentrate-curious but haven’t made the leap yet, 710 is the perfect occasion. 

Shop Concentrates at GreenRock Cannabis in Rockland, MA 

Whether you’re a longtime dab enthusiast or just starting to explore the world of extracts, GreenRock has a carefully curated concentrate menu stocked with products from licensed Massachusetts producers. Our team knows this category inside and out and can walk you through every option without any pressure. 

The history of 710 is still being written, and every year, it gets bigger. Come celebrate it with us. 

 

Stop in before July 10th and let us help you find your new favorite concentrate.